Nettspend's Gucci Pop-Up Proved the Continuing Convergence of High Fashion and the Hip Hop Underground
Culture Index
Score Breakdown
Relevance
14/25
Freshness
25/25
Authority
18/20
Brand Signal
14/15
Depth
4/15
5-Axis Cultural Radar
It's an eighty-degree Thursday evening in New York City, and the Wooster Street Gucci store is surrounded. This isn't atypical, after all, it's a summer night in SoHo, but the crowd outside the doors – both the front and back entrances – strays a bit from the standard store shopper.It's because Nettspend is inside for a Generation Gucci x early life crisis press event, and anywhere Nettspend is, a


