Netflix traps a man in a billboard above Sunset Boulevard
Culture Index
Score Breakdown
Relevance
11/25
Freshness
13/25
Authority
18/20
Brand Signal
8/15
Depth
6/15
5-Axis Cultural Radar
Netflix has installed a live performer inside a fully furnished billboard above the intersection of Sunset Boulevard in LA, an experiential marketing stunt promoting new sci-fi thriller The Last House. For three days, the man has eaten cereal, waved to commuters through a bay window and scanned the traffic with binoculars, replying to bewildered passers-by […]
