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Netflix lowers ad revenue forecast by 10%, continues to beef up ad suite

Marketing Dive 21 October 2026 16h ago
Netflix lowers ad revenue forecast by 10%, continues to beef up ad suite
58
Relevance
9/25
Freshness
24/25
Authority
18/20
Brand Signal
5/15
Depth
2/15
Relevance Freshness Authority Brand Depth
While the streamer grew revenue 12% year over year in Q3, it expects ad revenue to come in $300 million lower than previously forecast.
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