Net result? How a Hong Kong dim sum restaurant went big on the World Cup
Culture Index
Score Breakdown
Relevance
14/25
Freshness
25/25
Authority
18/20
Brand Signal
6/15
Depth
6/15
5-Axis Cultural Radar
At a century-old teahouse in Hong Kong, a crowd of about 30 people huddled around tables packed with dim sum on a Thursday morning as they watched South Africa score against South Korea in the World Cup. Lin Heung Lau’s branch in Sheung Wan has become one of the city’s most unlikely venues for catching football after it opted to capitalise on the World Cup, with its design and marketing director s


