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Nearly all luxury resale transactions on TikTok Shop US now come from livestreams

Modern Retail 16 September 2026 2h ago
Nearly all luxury resale transactions on TikTok Shop US now come from livestreams
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Year to date, 94% of revenue on TikTok Shop from luxury resale in the U.S. is coming from lives, the platform revealed during a presentation to members of the media during Fashion Week. Here's what else TikTok Shop had to say about its burgeoning luxury resale business.
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