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Nearly 30% of holiday budgets expected to be spent by the end of October

Modern Retail 19 October 2026 16h ago
Nearly 30% of holiday budgets expected to be spent by the end of October
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According to Deloitte's annual holiday shopping survey, 22% of respondents plan to start their holiday shopping earlier than they did last year, and 28% of shoppers' budgets are expected to be exhausted by the end of October — the highest level reported in six years. Here's what that could mean from a supply chain perspective
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