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NCAA Women’s Tournament Ads ‘Well Sold’ With Record $1.5 Million for 30-Second Spot

Adweek 20 March 2026 21h ago
NCAA Women’s Tournament Ads ‘Well Sold’ With Record $1.5 Million for 30-Second Spot
55
Relevance
3/25
Freshness
23/25
Authority
18/20
Brand Signal
9/15
Depth
2/15
Relevance Freshness Authority Brand Depth
Disney and ESPN achieve new highs for women's tournament ad sales, with pricing up double digits percent-wise.
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