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NBA and Japan's NINJA BASKETBALL ARMY Reimagine a 16th-Century World Where Ninjas Settled Wars With Basketball

Hypebeast 26 June 2026 10h ago
NBA and Japan's NINJA BASKETBALL ARMY Reimagine a 16th-Century World Where Ninjas Settled Wars With Basketball
71
Relevance
18/25
Freshness
25/25
Authority
18/20
Brand Signal
6/15
Depth
4/15
Relevance Freshness Authority Brand Depth
NINJA BASKETBALL ARMY, an NBA-sanctioned story brand directed by Japanese creative collective NINJA BASKETBALL ANONYMOUS, launched in May 2026, introducing a parallel-universe narrative in which ninja clans across a fractured 16th-century Japan pursue unification through basketball rather than bloodshed. Led by creator and director Takaya Mitsunaga, the project spans story, design, character, and
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