Nation branding in perspective
Culture Index
Score Breakdown
Relevance
14/25
Freshness
20/25
Authority
10/20
Brand Signal
9/15
Depth
5/15
5-Axis Cultural Radar
This article was originally published alongside the Brand Finance Nation Brand Value 2026 ranking and subsequently included in the Brand Finance Global Soft Power Index 2026. In 2005, Brand Finance was asked by Simon Anholt, the independent policy adviser and academic, who pioneered nation and place branding, to build on his annual perceptual research study […]
