Nathalia Amandeu on why Vaseline’s London Marathon partnership just ‘made sense’
Culture Index
Score Breakdown
Relevance
3/25
Freshness
25/25
Authority
18/20
Brand Signal
11/15
Depth
5/15
5-Axis Cultural Radar
The TCS London Marathon is a test of endurance and skill but can also be a test of pain. According to research from Vaseline, 92% of marathon runners experience chafing during the course, with 67% reporting it has led to bleeding. One of the most prevalent areas for chafing is the nipples, with one in...
