NÒMARHYTHM TEXTILE and Jordan Brand Launch Collaboration, Reinvigorating Athletic Heritage Through Tokyo Craftsmanship
Culture Index
Score Breakdown
Relevance
19/25
Freshness
25/25
Authority
18/20
Brand Signal
6/15
Depth
6/15
5-Axis Cultural Radar
The NÒMARHYTHM TEXTILE x Jordan Brand apparel collection is officially arriving to unite Japanese craft with global athletic heritage. In an exclusive interview with Hypebeast, co-founders Masako Noguchi and Takuma Sasaki opened up about translating their 20-year legacy of refined Tokyo textile design onto an international stage.Rather than focusing on the basketball court, the project draws deep
