Mytheresa sets sail, taking over a mega-yacht on the French Riviera
Culture Index
Score Breakdown
Relevance
9/25
Freshness
25/25
Authority
18/20
Brand Signal
6/15
Depth
2/15
5-Axis Cultural Radar
German fashion e-retailer Mytheresa hits the water with the latest iteration of its ‘Maison Mytheresa’ series, which began in St Moritz last December
