Music fans guessing as record stores are being shipped “mystery vinyl” from a “major artist” with pitched-down vocals
Culture Index
Score Breakdown
Relevance
9/25
Freshness
25/25
Authority
18/20
Brand Signal
6/15
Depth
3/15
5-Axis Cultural Radar
Names speculated include Lewis Capaldi, The 1975, Bon Iver and Niall Horan The post Music fans guessing as record stores are being shipped “mystery vinyl” from a “major artist” with pitched-down vocals appeared first on NME .


