Much Ado About Matcha: ‘Ceremonial Grade’ Matcha Takes Center Stage on Reality TV — and Online
Culture Index
Score Breakdown
Relevance
14/25
Freshness
25/25
Authority
18/20
Brand Signal
6/15
Depth
4/15
5-Axis Cultural Radar
The topic of “ceremonial matcha” became an unlikely plot point and instantly meme-able moment on the latest season of “The Real Housewives of Beverly Hills,” as cast newbies Rachel Zoe and Amanda Frances clashed over the latter’s super specific drink order. “Is your matcha good?” Frances asked a coffee shop worker during a season 15 […]
