MSCHF’s Next Hot Product? A “Physically Absurd” Lexus (Exclusive)
Culture Index
Score Breakdown
Relevance
9/25
Freshness
25/25
Authority
18/20
Brand Signal
9/15
Depth
2/15
5-Axis Cultural Radar
We talked to the co-founder of Brooklyn art collective MSCHF about turning two electric Lexus cars into bent and twisted sculptures for New York's Armory Week.
