Mother Design on why packaging is the only thing a designer can say to the customer

Mother Design is the independent brand and design company behind work for Ikea, KFC and even PG Tips’ classic monkey. Designers George Wu and Cecilia Serafini joined the Nicer Tuesdays stage in September to take our audience through just some of their packaging portfolio from soda drink cans to organic period care. In the process, the duo prove why branding communication needs to be loud and clear