Most brands taking 'social-first' approach to marketing, Creativebrief report finds
Culture Index
Score Breakdown
Relevance
14/25
Freshness
25/25
Authority
18/20
Brand Signal
1/15
Depth
4/15
5-Axis Cultural Radar
Creativebrief says creative shops are 'not doing a credible enough job of convincing brands of their capabilities in this space'.
