More than half of Levi’s revenue now D2C
Culture Index
Score Breakdown
Relevance
10/25
Freshness
25/25
Authority
18/20
Brand Signal
6/15
Depth
7/15
5-Axis Cultural Radar
The latest second quarter results from Levi Strauss & Co. highlights a digital switch for the denim giant, with 51 per cent of its net revenue now coming from Direct-to-Consumer (D2C). Financial results, for the second quarter ending 31 May 31 2026, show net DTC revenues increased 11 per cent on a reported basis with...
