More Than Half of Gen Z Users Cancel and Renew Streaming Services for a Single Title, Won’t Purchase Full-Price Video Games, New Study Finds
Culture Index
Score Breakdown
Relevance
16/25
Freshness
25/25
Authority
18/20
Brand Signal
6/15
Depth
4/15
5-Axis Cultural Radar
Gen Z is unsubscribing: A study has found that more than half of the younger age demographic cancels and renews streaming subscriptions based on the availability of one TV series or film, and nearly a third won’t pay full price for a game and would rather sample via a gaming platform subscription. According to the […]
