More than 2,000 Starbucks stores are closing early on June 22 after a promotion sparked national outrage
Culture Index
Score Breakdown
Relevance
7/25
Freshness
8/25
Authority
25/20
Brand Signal
10/15
Depth
7/15
5-Axis Cultural Radar
A botched marketing campaign by Starbucks’s South Korean operation has resulted in boycotts, an investigation, a fired executive, and a public apology. To address the fallout, all 2,000-plus locations nationwide will close early on June 22 for mandatory history and social sensitivity training. Present in South Korea since 1999, the coffee chain will mark its first nationwide early closure in the c

