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More AI agents won’t fix advertising

Digiday 03 June 2026 6h ago
More AI agents won’t fix advertising
60
Relevance
9/25
Freshness
25/25
Authority
18/20
Brand Signal
3/15
Depth
5/15
Relevance Freshness Authority Brand Depth
Oz Etzioni, CEO and co-founder, Clinch AI has sparked a new level of optimism in advertising, with many hoping that autonomous agents will solve long-standing issues around speed, efficiency and performance. But adding more agents is not the same as improving outcomes. In a fragmented system, more intelligence often creates more noise. The systems that […]
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