Monzo steps out of shot so life can take centre stage
Culture Index
Score Breakdown
Relevance
18/25
Freshness
24/25
Authority
18/20
Brand Signal
8/15
Depth
6/15
5-Axis Cultural Radar
Monzo has launched ‘Get busy living’, its first global brand platform, built around ten single-shot films that gently push banking into the background. Directed by Daniel Wolfe and narrated by Olivia Colman, it is the digital bank’s biggest integrated campaign to date. Each film follows a small, ordinary moment, sneaking home after a date, singing […]
