Monzo is winning the fame game.
Culture Index
Score Breakdown
Relevance
14/25
Freshness
24/25
Authority
18/20
Brand Signal
6/15
Depth
5/15
5-Axis Cultural Radar
partner post Tracksuit data shows Monzo ahead at every stage of the funnel, with Revolut closing in on awareness. That gives its new brand platform a clear job. When Monzo unveiled “Get busy living” on 27 July, Olivia Colman grabbed headlines. The bank’s first global brand platform has ten single-shot films directed by Daniel Wolfe […]