Mom-And-Son Movie Becomes Worldwide Hit For Being ‘So Bad It’s Good’
Culture Index
Score Breakdown
Relevance
3/25
Freshness
25/25
Authority
18/20
Brand Signal
9/15
Depth
2/15
5-Axis Cultural Radar
A movie made by a mother and son with no prior experience was playing to nearly empty theaters in China, but it’s now taking its unlikely success international.
