Modern Retail+ Research: Marketing workflows benefit from AI, but trust is still a barrier to adoption
Culture Index
Score Breakdown
Relevance
14/25
Freshness
24/25
Authority
18/20
Brand Signal
5/15
Depth
3/15
5-Axis Cultural Radar
Overall, the marketers who are incorporating AI into their workflows are seeing the benefits of the tech, but issues with trust and complexity are proving to be barriers to widespread adoption among marketers.
