Modern Retail+ Research: Marketers express revenue optimism for the 2026 holiday season despite economic pressures
Culture Index
Score Breakdown
Relevance
9/25
Freshness
25/25
Authority
18/20
Brand Signal
4/15
Depth
5/15
5-Axis Cultural Radar
In Modern Retail+ Research’s holiday report last year, brands and retailers expressed conservative expectations for their 2025 holiday revenue. This year, however, marketers are more optimistic.
