Modern Retail+ Research: Brands’ holiday marketing tactics shift in 2026
Culture Index
Score Breakdown
Relevance
9/25
Freshness
18/25
Authority
18/20
Brand Signal
8/15
Depth
3/15
5-Axis Cultural Radar
Modern Retail's recent holiday survey found that brands and retailers plan to adjust the marketing tactics they’ll use during the 2026 holiday season in comparison to those they used in 2025. Here are some of the most notable changes.
