Modern Retail+ Reseach: Brands’ focus on owned channels wavers for the 2026 holiday season
Culture Index
Score Breakdown
Relevance
9/25
Freshness
25/25
Authority
18/20
Brand Signal
5/15
Depth
4/15
5-Axis Cultural Radar
A new Modern Retail+ Research report examines which commerce channels are dominating marketers’ holiday strategies.