Modelo launch smallest beer on Mexico City’s biggest billboard
Culture Index
Score Breakdown
Relevance
14/25
Freshness
25/25
Authority
18/20
Brand Signal
6/15
Depth
6/15
5-Axis Cultural Radar
Modelo has launched Modelito, a new 210ml bottle, with an outdoor campaign that turns the product’s compact size into the creative idea. Created by GUT Mexico City, the campaign features a large-format billboard where the diminutive bottle is almost impossible to spot at first glance. The eye catching visual is paired with the line: “Great […]
