Mixed messages in a fast-changing Asian order
Culture Index
Score Breakdown
Relevance
3/25
Freshness
25/25
Authority
18/20
Brand Signal
9/15
Depth
6/15
5-Axis Cultural Radar
Europe has long been the primary target for US President Donald Trump’s tirades against traditional allies. However, Asia got a taste of this treatment last month when he cut short, at very short notice, the annual “Ulchi Freedom Shield” US military drills with South Korea.Seoul is still angry at this development, especially given Trump’s later confirmation that he would also try to arrange a meet
