Mitsubishi gives an SUV its own personal raincloud
Culture Index
Score Breakdown
Relevance
3/25
Freshness
23/25
Authority
18/20
Brand Signal
6/15
Depth
6/15
5-Axis Cultural Radar
Mitsubishi has sent an Xforce through Kuala Lumpur with its own raincloud overhead, turning a feature designed for wet roads into an attention-grabbing street stunt. The car carries an artificial cloud that showers it with water as it travels, bringing some very localised bad weather to the Malaysian capital. “Some people check the weather forecast… […]
