Missing People takes aim at true crime culture
Culture Index
Score Breakdown
Relevance
14/25
Freshness
25/25
Authority
18/20
Brand Signal
7/15
Depth
2/15
5-Axis Cultural Radar
Missing People has launched a campaign with BBH London and Merman that challenges the way true crime turns real lives into entertainment. The charity’s latest work arrives as appetite for the genre co
