Mirinda Refresh is All Smiles, Courtesy of PepsiCo Design & Innovation
Culture Index
Score Breakdown
Relevance
18/25
Freshness
25/25
Authority
18/20
Brand Signal
6/15
Depth
4/15
5-Axis Cultural Radar
Mirinda gets a bold, flavor-first makeover. Designed by PepsiCo’s Design and Innovation team, the new global identity features the "Smile Please" platform, retro-inspired 3D typography, and a vibrant "Mirinda Burst" typeface. The post Mirinda Refresh is All Smiles, Courtesy of PepsiCo Design & Innovation appeared first on DIELINE .
