Mint Velvet product and creative duo launch ARTEOF womenswear brand
Culture Index
Score Breakdown
Relevance
22/25
Freshness
24/25
Authority
18/20
Brand Signal
6/15
Depth
7/15
5-Axis Cultural Radar
Harri Rands and Lucy Bevan, formerly Mint Velvet’s Product Director and Creative Director respectively, are today launching ARTEOF, a newly created contemporary women's fashion and lifestyle brand that the duo have co-founded. Part of The […]
