Milo J: How a 19-year-old Argentinian rap star found redemption in folk
Culture Index
Score Breakdown
Relevance
9/25
Freshness
25/25
Authority
18/20
Brand Signal
9/15
Depth
3/15
5-Axis Cultural Radar
Formally one of Argentina’s biggest rappers, a breakdown led Milo J to turn his back on beats in favour of Latin America’s musical roots – and now he’s tipped for success at the upcoming Latin Grammys
