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Millennials, Gen Zers warm up to AI shopping tools

Retail Dive 16 April 2026 6h ago
Millennials, Gen Zers warm up to AI shopping tools
64
Relevance
14/25
Freshness
25/25
Authority
18/20
Brand Signal
3/15
Depth
4/15
Relevance Freshness Authority Brand Depth
While younger shoppers are open to using the technology, consumers overall are wary of surveillance pricing, per a new report.
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