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Millennial summer is coming—5 ways brands can get in on the trend and not be basic

Ad Age 17 April 2026 6h ago
Millennial summer is coming—5 ways brands can get in on the trend and not be basic
56
Relevance
9/25
Freshness
25/25
Authority
18/20
Brand Signal
2/15
Depth
2/15
Relevance Freshness Authority Brand Depth
Millennials now account for nearly 30% of U.S. retail spending, and they want reminders of their childhood and teens.
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