Miffy madness: A 70-year-old bunny is the ‘it’ character for brands
Culture Index
Score Breakdown
Relevance
3/25
Freshness
24/25
Authority
18/20
Brand Signal
9/15
Depth
2/15
5-Axis Cultural Radar
Move over, Hello Kitty and Labubu. Retail's latest "it" girl is Miffy. Here's why brands from Starbucks to Calpak are lining up to work with the cartoon bunny.
