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Midterm political spending throws spanner into regional advertiser holiday plans

Digiday 26 October 2026 2h ago
Midterm political spending throws spanner into regional advertiser holiday plans
57
Relevance
9/25
Freshness
25/25
Authority
18/20
Brand Signal
3/15
Depth
2/15
Relevance Freshness Authority Brand Depth
Rising political ad spend is making life harder for regional and local brands hoping to use CTV ads to reach consumers in Q4.
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