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Microsoft, AWS deploy engineer armies to cash in on AI boom

Dawn 03 July 2026 3h ago
Microsoft, AWS deploy engineer armies to cash in on AI boom
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SAN FRANCISCO: AWS and Microsoft want to embed thousands of their own engineers at client companies to help them capitalise on artificial intelligence, which has yet to prove its profitability in the business world. Microsoft announced on Thursday the creation of a unit called Microsoft Frontier Company, which is backed by a $2.5 billion investment and brings together 6,000 experts and engineers.
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