Michter’s Goes Barrel Strength for Its Latest Release
Culture Index
Score Breakdown
Relevance
3/25
Freshness
25/25
Authority
18/20
Brand Signal
6/15
Depth
6/15
5-Axis Cultural Radar
Do you like your whiskey strong, or very strong? Michter’s is the latest distillery betting that spirits aficionados will spring for the latter. There’s solid reasoning behind that decision: higher proof is a route that a number of companies in the industry have adopted for certain releases. Most recently, Angel’s Envy released a pair of […] The post Michter’s Goes Barrel Strength for Its Latest R


