Michelob ULTRA’s Pitchside Club in NYC Hosted Hypebeast Night Where Soccer and Style Collided
Culture Index
Score Breakdown
Relevance
14/25
Freshness
25/25
Authority
18/20
Brand Signal
9/15
Depth
4/15
5-Axis Cultural Radar
Soccer culture and modern streetwear officially collided in New York City as Hypebeast Night took over The Standard Biergarten. Fresh off a legendary West Coast run at the Santa Monica Pier, Michelob ULTRA’s Pitchside Club brought the electric energy of the beautiful game’s global tournament to the East Coast. The result was a high-vibe block party that turned match-day style into a living, breath
