Michaels partners with Jonathan Adler to give its home decor section an upgrade
Culture Index
Score Breakdown
Relevance
18/25
Freshness
25/25
Authority
18/20
Brand Signal
5/15
Depth
3/15
5-Axis Cultural Radar
Arts and crafts retailer Michaels is rolling out a new collection with designer Jonathan Adler as it leans into DIY decor trends that it hopes will resonate with the "maximalist" Michaels customer.
