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Michaels claims Google-powered AI assistant doubles conversion rate of traditional search

Digiday 27 July 2026 3h ago
Michaels claims Google-powered AI assistant doubles conversion rate of traditional search
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Relevance
3/25
Freshness
25/25
Authority
18/20
Brand Signal
9/15
Depth
2/15
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Michaels shared early results of its new Google Gemini-powered AI assistant.
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