Michaels boosts party supplies by 60%, opens DIY bars
Culture Index
Score Breakdown
Relevance
9/25
Freshness
25/25
Authority
18/20
Brand Signal
5/15
Depth
2/15
5-Axis Cultural Radar
The crafts retailer is adding more than 600 new items this year as it works to capture market share left behind by Joann and Party City.

