Michael J. Fox and Harrison Ford tackle the awkward side of Parkinson’s
Culture Index
Score Breakdown
Relevance
9/25
Freshness
25/25
Authority
18/20
Brand Signal
9/15
Depth
4/15
5-Axis Cultural Radar
The Michael J. Fox Foundation has reunited Michael J. Fox and Harrison Ford for “So…Your Friend Has Parkinson’s”, a new brand awareness campaign that uses humour to tackle a deceptively difficult question: how do you show up a friend living with Parkinson’s? The idea builds on the pair’s chemistry in Apple TV’s Shrinking, where Ford […]
