Michael B. Jordan’s ‘Thomas Crown Affair’ Trailer Seduces CinemaCon With Art, Sex and an Oscar-Winning Six Pack
Culture Index
Score Breakdown
Relevance
10/25
Freshness
25/25
Authority
18/20
Brand Signal
11/15
Depth
4/15
5-Axis Cultural Radar
Fresh off a triumphant Oscar win, Michael B. Jordan hit CinemaCon to showcase his latest directorial effort: a slick remake of “The Thomas Crown Affair.” The annual convention of movie theater owners got a sneak peek at Jordan’s project — the third big-screen take on the story of a billionaire whose idle hands lead him […]
