Metallica turn UK tour dates into a blood donation drive
Culture Index
Score Breakdown
Relevance
14/25
Freshness
25/25
Authority
18/20
Brand Signal
5/15
Depth
5/15
5-Axis Cultural Radar
Metallica have partnered with the NHS Blood service to encourage fans to donate blood around the band’s final UK tour dates this summer — the first time blood services across all three nations have collaborated with a global rock act on this scale. The campaign, backed by the band’s charity All Within My Hands, asks […]
