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Meta’s Ad Sales Are Suffering Now That Europeans Can Pick Less Personalization

Wired 22 October 2026 19h ago
Meta’s Ad Sales Are Suffering Now That Europeans Can Pick Less Personalization
64
Relevance
9/25
Freshness
24/25
Authority
18/20
Brand Signal
11/15
Depth
2/15
Relevance Freshness Authority Brand Depth
An earnings briefing on Wednesday revealed ad revenue has slowed since the European Union introduced the Less-Personalized Ads model at the beginning of this year.
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