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Meta ad costs hit five-year low as creative drives performance

Campaign 24 July 2026 20h ago
Meta ad costs hit five-year low as creative drives performance
57
Relevance
9/25
Freshness
23/25
Authority
18/20
Brand Signal
6/15
Depth
1/15
Relevance Freshness Authority Brand Depth
Platforms’ AI targeting is driving costs down for brands, but conversion rates decline.
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